"Kill Em with Kindness" is a song recorded by American singer Selena Gomez for her second studio album Revival (2015). The track was co-written by Gomez with Antonina Armato, Tim James, Benjamin Levin and Dave Audé. It was produced by Rock Mafia and Benny Blanco, with additional production by R3drum. The song was serviced to contemporary hit radio on May 3, 2016, as the fourth and final single from the album. It is a dance song with a tropical house breeze, having an airy synth, added bells and a whistle hook. The song was conceived after Gomez faced criticism over her weight during a trip to Mexico.
Commercially, the song managed to peaked inside the top 20 in Canada and the top 40 in the United States, United Kingdom, Ireland, Australia and New Zealand.
Lyrically, the song talks about being kind to mean people, and has a positive message of kindly ignoring instead of responding to them. Music critics mostly were complementary about its uplifting message, the song's sonic environment and considered it a highlight. The accompanying music video for the song was directed by Emil Nava and released on June 6, 2016. The black-and-white video shows the singer in a photoshoot set with dancers doing interpretive dance and shots of bullets and blood-dripped flowers. The song is part of the setlist of her Revival Tour.
Lyrically, the song talks about being kind to mean people, and has a positive message of kindly ignoring instead of responding to them. Music critics mostly were complementary about its uplifting message, the song's sonic environment and considered it a highlight. The accompanying music video for the song was directed by Emil Nava and released on June 6, 2016. The black-and-white video shows the singer in a photoshoot set with dancers doing interpretive dance and shots of bullets and blood-dripped flowers. The song is part of the setlist of her Revival Tour.
Selena Gomez with Kill Em With Kindness on Revival hits number 13 this week on American Top 40 With Ryan Seacrest
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